Magasin STÖCKLI Val D'Isère

The Project

Designer and manufacturer of skis since 1935, STÖCKLI is renowned for its high-quality skis. Handcrafted in Switzerland, STÖCKLI skis deliver excellent glide and a perfect fit.

In order to convince Val D'Isère skiers of the quality of its skis and to help them make the right purchase, the brand has decided to set up a ‘Test & Buy’ concept store where potential buyers can try out the skis for a day, discuss their experience and leave with the most suitable pair of skis.

To ensure a comfortable welcome and an attractive presentation of the equipment, the STÖCKLI brand contacted us to find the best possible layout and an irreproachable quality of presentation thanks to our ski racks.

With a single entrance and two display windows, the ski display had to be turned inwards, for the shop's customers, as well as outwards to accentuate the shop's appeal. It was therefore decided to create a circulation area concentrated in the centre of the shop, with a single piece of furniture for welcoming, adjusting and checking out customers.

Our free-standing display panels were installed in front of the windows so that the STÖCKLI ski range could be seen from the outside, without taking up any space inside the shop.

Thanks to our K-MVENTE cabinet, we were able to create a storage area, out of sight and easily accessible for shop staff (Zone D).

La Réalisation

Afin de centraliser toutes les actions du parcours clients, de l'accueil à l'encaissement, nous avons conçu un podium de réglage, de taille XL, qui intègre un ordinateur ainsi que les éléments de caisse. Cette solution permet d'optimiser l'espace d'accueil en le rendant confortable tout en laissant de la place au stockage des skis de test et à l'espace vente. L'habillage en bois arborant le logo STÖCKLI permet au podium de s'intégrer dans l'esprit du magasin.

Pour rendre l'expérience client plus immersive, des racks à skis équipés de supports de présentation à 40° et de discrets crochets de maintien ont été installés. Cette solution invite le regard du client à parcourir tous les skis et facilite le travail du personnel qui accède simplement et sans effort au matériel.